Tavistock&Villages Initiative

Visitors will have different expectations and needs, and there needs to be a consensus about what kinds of tourism should be catered for. One model emerging in the Tamar Valley is based on leading people to discover local enterprises, places of interest and quality produce, while discouraging car-based day trips to popular attractions around Devon and Cornwall which can be far from relaxing and which tend to destroy the tranquillity which other visitors value.

In view of the importance of understanding the visitor market, it is suggested that new research is commissioned and a local tourism strategy developed.

	EC5.9 Ability to meet visitor expectations and needs
	Visitors will have different expectations and needs, and there needs to be a consensus about what kinds of tourism should be catered for. One model emerging in the Tamar Valley is based on leading people to discover local enterprises, places of interest and quality produce, while discouraging car-based day trips to popular attractions around Devon and Cornwall which can be far from relaxing and which tend to destroy the tranquillity which other visitors value. In view of the importance of understanding the visitor market, it is suggested that new research is commissioned and a local tourism strategy developed.
	‘Tea shop needed.’ Comment from community consultation events 2002 ‘Banning coaches has lost the town tourists and income.’ Comment from community consultation events 2002 ‘Toilets in Tavistock leave a lot to be desired.’ Comment from community consultation events 2002 ‘Give tourists what they want and they will come back.’ Comment from community consultation events 2002
	Strategic Aims: Economy & Employment; Develop sustainable tourism